Customers First Award for Best Buy

Fast Company published the second annual “Customers First Award” and well.. misleading. According to their nomination process, they were looking for “freshness” so that automatically disqualified Jet Blue… and allowed Best Buy to get on which kind of nullifies the entire listing. This is the company that started putting together a “blacklist” of customers not to deal with because they were taking advantage of too many mailin rebates. This is the company that filed lawsuits against their customers when they complained in public forums. They get a “Customers First Award” whose tagline states: “the folks who really know what it takes to keep customers happy–and coming back.”

Customers First Awards for 2005:
1. Netflix
2. Panera Bread
3. Talbots
4. Cabela’s
5. W Hotels
6. Intuit
7. Build-A-Bear
8. Craigslist
9. Travelocity
10. Kiehl’s
11. Virgin Atlantic
12. Best Buy
13. USAA
14. Zappos
15. Whole Foods Market