Google’s Free “Expensive” Statistics

Google Analytics has licensed Urchin statistics software ($199-499/month) to help its adwords publishers find out how to make more money. The nicest thing about it is the fact that it is free (capped at 5 million for adwords publishers) and gives places like Sitemeter a run for its money. It looks like Scoble’s take on how Google will become the next platform for commerce is in the full swing, combined with Froogle, Adwords and Analytics there is now not only a way to use Google for commerce, but also an incentive to promote it by bloggers world-wide. Think about it, when was the last time you saw a button directing you to eBay and Amazon like you used-to-could back in early .com era? Now look at adwords, they are on nearly every site out there… and now the free site statistics software right on top of it. Build, promote, cash in. Looks like the Underwear Nomes finally have their step #2 🙂