Microsoft and Novell Midmarket Bundles That Nobody Bought

Paula Rooney has an excellent article over at CRN about the products nobody will buy… I mean, about the challenges major software vendors have when offering bundles to the midmarket. The genius part of the whole article is at the very bottom:

Yet there will be challenges. "A lot of midmarket customers have a lot of the infrastructure already," said Greg Gatzke, principal at ZAG Technical Services, a Microsoft Gold Partner in San Jose, Calif. "SBS is a no brainer and easy to sell. I don’t know if [R2] will turn into as good as that."

What Greg Gatzke basically said is the thing Microsoft partners have known for years: mid-market already figured it out. Of slight amusement is also that Novell still has money to sell Linux. Despite the oxymoron, when was the last time you've heard these words: "We're going in a different direction.. to Novell."