Earlier today I posted a rather puzzling and apparently inflaming article towards the Apple's latest attempt to convince people that their platform is not a niche for desktop publishers, low-end media and kids. What ensued was a slight flame war in my comments between Mac fans and Mac haters. I chose to end it when someone called the Mac users to "get back on the short bus" What is ironic here is that Mac fanatics have been undying fans one Apple blunder after another, constantly feeling that they are somehow special and better while being pushed to a more and more obsoleted solution. From 68K to PowerPC, from OS9 to OSX, from DRM to iTunes, from AOL to .Mac, DRM, locked BIOS and overpriced hardware with limited vendor support.. there is nothing that can ever smear their cherished platform. Now in spite of all that, one company gets that opposite is quite true. Their name? Apple. Yes, that Apple. They realize they are a niche platform and that is the reason their market penatration always resided on the verge of computing obscurity. They want the iPod-like share extended to a similar share of laptop and desktop market. That is why back in 95 Apple claimed to be better at running Windows 95 than XP. They wanted people to buy Apple computers. That is why for years Apple tried to emulate x86 with software and add-on cards. They wanted people to buy Apple computers. That is why Apple allowed OEM's to make their hardware but pulled back quickly when they realized they were just an OEM box maker. Apple computers got sold by someone else. That my dear Apple users is the cold hard truth of your "platform" which for a decade you swore was better than 68K than Intel. Then better than PowerPC than Intel. Now better than Intel on… Intel? Yup. Same argument, different decade: Apple runs XP better than Intel/Microsoft? Whats interesting is that Mac users love to live in a delusional state where they consider their "platform" to be more supported, more "user friendly", more "affordable", more "featureful"… But one company gets it, oh faithful Mac users. It's Apple. They are a gadget company now – iPods is the name of the game and iXP is next. Apple is a WinTel box maker today. Today it's a WinTel box running XP! Face it guys, three decades of innovation by Apple will in a year evolve into a shiny plastic finished Dell box running Microsoft Vista.
Schiller said Apple "absolutely has no plans to sell or support Windows. We're just helping our customers with Boot Camp to install Windows if they want to."
Look at the above paragraph. Now substitute "MacOS" instead of "Windows" up there and you'll see the picture. What Schiller really meant to say was:
Schiller said Apple "absolutely has no plans to sell or support MacOS. We're just helping our customers with Boot Camp to install ANY OS they want to so long as they buy our boxes.
Apple does not want to be an OS company. They want to be a gadget company. Thats where you can overprice the crap out of your offering and make a ton of money. It's not Windows users switching to a Mac. It's Apple switching to PROFITABILITY and DOMINANCE. Mac users exist in an isolated part of space where they must justify their poor purchase choices of flashy and sparkly overpriced gear. Apple, on the other hand, remains in the realm of business where they need to sell more of their gear. So even though they basically turned into a premium box maker today, something that Mac users hate being identified as, Apple stock went up 9% because they will sell more devices and make more money. And at the end of the day, hey, its all about ca$h.