The SMB Microsoft Partner Challenge: Understanding Competition

Earlier today I had a chance to have lunch with one of my local partners. We sat around and chatted about Karl’s latest posts and he remarked how much Karl is starting to sound like me. Poor Karl. I laughed at first but then he threw two more questions my way:

Given what you know, how can you afford to continue to sell Microsoft software? Moreover, how can you continue to be supportive of SBSC, SMB partners, smallbiz in general if its all being obsoleted and consolidated?

Ouch. I know my answer, but that would be one hard kick in the balls if I were a Microsoft employee. I have always been able to draw the distinction between people that work at Microsoft, and what Microsoft sells itself as. And as I have proudly told you all before, I  copy Microsoft.

So while I know what my answer is, I want you to think of your own answer to the question above as we head into the Thanksgiving holiday. You may just either figure it out or have a sudden change of heart. For once, I leave you to this without my opinion.