Point to someone that does…
The Killer Objection by Karl Palachuk
I’ve said this a million times, there is only one proven sales strategy out there short of outright intimidation and its called “sold you a dream” – if you can’t convince people to sell themselves on the opportunities and benefits your product offers, they will cancel the service.
(this also explains why people tend to be happier with the items they purchased vs. items they got for free)
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