Predicting The Next Apple Commercial

It’s (almost) Friday so let’s try a little humor.

Who wants to predict the next Apple commercial? You can see them all here, as Apple’s PR and marketing are as big of a product as the iPhone and OS X.

So in tradition of taking infinite potshots at every misguided Microsoft marketing attempt, I think Apple will mock the new Microsoft ads titled “I’m a PC” where ordinary people upload 5 second webcam clips of themselves about how unique they are and how they use a PC, implying (in my humble opinion correctly) that Mac users are pretty much all the same drones.

How do I see this going down? Mac guy walks into the PC guy trying to tape a commercial. The kicker is that the PC guy is weird, obnoxiously pixelated and totally out of context with it’s message.

Where does Apple go with it from there?

“You know PC, Apple Theatre Displays with high resolution…”

“PC, you should get a MacBook with integrated high resolution video and iSight…”

“Why not use any of the latest HDTV cameras… oh, driver problems?

Microsoft is spending $300 million… so far it doesn’t appear they have been able to make it count. Their new life without partners is not off to a great start, talk about taking a wrong moment in the IT cycle to sink your advocates battleship. When your flagship product is on the ropes, you struggle in all measurable Web 2.0 categories and publicly admit at PDC that you’re playing catchup with technology others offer SLAs for and you can’t even preview…

It would seem they would have spent more time trying to make friends than enemies. Benioff is pretty much right on the money, Microsoft – wake up.