Assert confidence.
Pick on those less fortunate and snag the solid clients who are looking for something more stable.
As discussed before, businesses are built on relationships. People don’t head into relationships with companies that look like they won’t be around in a few months. Or ones that are cutting down their services. Or ones that are running knock-them-out-of-the-ball-park promotions to make numbers look good. Or the ones that seem to have a new temp person to talk to every time you contact them.
Business is about making money.
That is the one thing that has not changed with the times.
What has changed is the perception of the reality and the attitudes of solid companies and savvy business managers. They know that this is the time to strike deals. This is the time to bend over the service suppliers and dangle the carrot of opportunity in front of people who cannot see the stick or the rope. Do you want to know what they are thinking?
Hiring a consultant full time?
If s/he was any good, would she be looking for a job?
That is the reality.
The water is rising and the rats are running to the big pieces of wood.
If you run your marketing and solutions correctly can you imagine what you’ll be able to do once things start looking better?
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