What works, works…

Last day of the month, last day of the quarter, last day of the year.

On behalf of my family and my Own Web Now family I would like to thank all of you for making OWN products a part of your business. I absolutely love my job and considering it’s primary objective is to make you money… I’m thankful for you putting in so much into mine. 2008 was off the charts, literally, beyond all expectations. Thank you!

Today we were sitting around doing cleanup, looking over reports, charts and straightening out the automated billing and reporting systems. Two things seemed very interesting:

1) The strong got stronger. Much stronger.

2) The weak got smaller and quite often disappeared.

Now this is normal because the small fish is always the first to disappear. No need to explain that one, mostly because nobody cares.

The strong getting stronger is actually very interesting. When we plot the numbers we clearly see our large account and mixed account growth spike as the year goes on and take particular bursts – when the political runoff in US seemed to favor more moderate candidates, when the primaries were held, when the election started to look in Obama’s favor, when Obama was actually elected, when we lost 500,000 jobs..

Partners that bought different services and used our product mix and our support kicked it up a notch the worse the world appeared to get. This is because people with the mix and an assortment of tools are in business for one thing – to collect the money for serving the need.

Partners that only bought one line of services, or seemed to trial but never get beyond 30 days or even sign up a customer nearly disappeared. This is your typical analysis-paralysis, where they perhaps spent too much time trying to figure out the best of breed and in the process ran out of business or even talked their prospects out of things with tier own doom and gloom. Techies have a nack for talking way past the sale or finding ways to break it instead of closing it. Se la vi.

The only way we can explain the economic downturn of 2008 is in our ability to effectively guide our partners towards a business plan that capitalized on the new business fears and lack of desire for commitment. Lot’s of our clients clients didn’t want to build their own vaults, servers or security appliances.

I think this is what 2009 and onward will prove even more conclusively – that people who are in business of technology will continue to prosper because business responds to business demand. Geek Squadders of the world that are in technology business stuck in how broken technology and every aspect of it is – well, they’ll hopefully end up employed by someone who can use grunt monkeys.. as I say, we’re always hiring 🙂

Partners that realized that when prospects aren’t buying new servers there is money in the current infrastructure or in hosting made a killing.

If you were in that pile, congratulations on an awesome 2008.

Thank you for all your money!