Relax

Relax. Slow down. Wait a minute.

It’s what I’ve been offering my folks that are dealing with a ton of questions about the launch of ExchangeDefender 5, Shockey Monkey, OWN Portals, OWN Configurators and all the cool stuff we’ve been working on.

“For news about Own Web Now products please keep a close eye on www.ownwebnow.com/blog for announcements and promotions.”

That’s the only response they are allowed to provide in portal and in tickets and over the phone. Now, naturally, if you know them – they’ll tell you more but allow me to explain..

For Santo’s Sake

A while ago Stanto asked for the Vlad-to-English dictionary so here is the translation of the above. For years, Own Web Now was a geek organization. To call it a business would be a compliment because it didn’t behave as a business, it behaved like a bunch of kids who got distracted by the latest coolest feature and just went for it.

Boy was it fun.

But somewhere along the path the company got successful.

That’s when it all went to shit.

At a point, features no longer become the thing that makes your product awesome but turn into a magnet for stupidity that you then have to document, fix, tweak and otherwise dumb down or coat in vinegar to keep people off.

Over the past year Own Web Now Corp went from a global geek empire to a corporation, with all sorts of evil roles and people that spend time tracking user satisfaction, peak performance, problem resolution times, etc.

Now that our flagship product is launching we’re not going to do what we did every single time in the company history:

“Hey, check this out! Doesn’t work? Try now? Works? Awesome! Yeah, I know it’s cool as hell!”

No.

On 16th of November we’re launching series of webcasts introducing you to the ExchangeDefender 5.

A week after that we’ll actually start talking about the feature set.

A week after that we’ll start a sales promotion.

You will know this product and love this product before we talk it up to high hell.

I understand that there is always that element of curiosity associated with a launch, and I promise you won’t be disappointed… but give OWN a chance to do this right. I did it my halfass way for 12 years which was fine enough to get us to this point. But the list of Ferrari collectors and enthusiasts is growing and I don’t want to be at the bottom of the order book anymore. Let’s focus on what’s really important here and why we’re all doing this to begin with. 🙂

Seriously – relax. We’ll take really good care of you. Those of you that have talked with us at ConnectWise and HTG know that there is simply no comparison for what we’re offering in the next wave and price point – so the two weeks aren’t going to kill you. I know you want it now, I feel your pain – I’ve endured months of bitching while this product was being designed and tested to a lot of personal and professional beatdowns – Dec 1….