The Retraction

There are few business decisions that I look back at and think.. man, this is dumb. But hey, if the market demand is there who am I not to take their money.

Introducing ExchangeDefender Essentials.

What is it, Vlad?

ExchangeDefender Essentials is the core of ExchangeDefender – security, SPAM filtering, Virus filtering, corporate disclaimers, outbound mail relay, malware protection, mail queuing / bagging, etc.

All the coolness of ExchangeDefender without all the other stuff you don’t need – for half the cost! Still under your brand, still supported and centrally managed. Now go get paid for it!

What is it REALLY, Vlad?

Well.. So a lot of people don’t know how to sell or how to read product feature sheets or.. yeah. So we get a lot of calls that start with “Well how come this product is more than this other product that doesn’t include half these features?”

I burn money pay someone in my company to answer questions like that all day long.

There really are two parts to this story: 1) Partners are not capable of effectively selling the product and explaining how the additional benefits are necessary and 2) Some of the technology is redundant with what is already available in the business.

We have gotten a lot of feedback about how #2 helps partners close bigger MSP deals because ExchangeDefender eliminates other services and makes the managed service plan get signed fast.

But we’ve also gotten a lot of feedback from partners who are being asked to compete against lower priced alternatives and provide a barebone solution.

Obviously, I think that CloudBlock is going to be the perfect fit for the price shoppers and those that don’t understand the MSP sales process. But, we need to be able to compete better.

With over 50% discount off ExchangeDefender, this makes ExchangeDefender cheaper than Postini and all it’s other competition out there. It also keeps it under your brand, gives you PSA integration that no other antispam/antivirus can match as well the ability to mark it up.

Few important caveats: new accounts only, no minimums, no contracts, no volume discounts, no community discounts and not available against any of our cloud services (we know better than to have something on the Internet without LiveArchive).

You asked for it – and despite my objections – you’ve got it!