End Game

Tomorrow at noon I will be holding what is likely the last webinar I’ll hold in this iteration of ExchangeDefender, Own Web Now and Shockey Monkey. Don’t worry if you haven’t registered for it, it’s officially too late to send in the NDA paperwork in so you’ll be missing it but you’ll see it trickle out on Vladville over the course of the next 6-12 months.

What I will say is actually quite simple.

The MSP business model, as it is in the most common monitoring maintenance and remediation, is dying two separate deaths. On one hand, you’re pricing yourselves out of the market because your tools are getting more sophisticated (read: expensive, cumbersome, complex) and that either makes profits shrink or client base slim down. At the same time the appetite for managed services is quite satisfied by automated tools either shipped with the PC or OS or attacked by virtually every other vendor out there.

My proposed is simple: Eliminate the costs of the traditional MSP tools.

If you sell my stuff (ExchangeDefender, Exchange, SharePoint, cloud, voice, file storage, backups) I will make sure you don’t have to pay for the staples of services that run your business.

Now I know what some of you will say: But Vlad, I cannot just sell your stuff. It’s got problems. I need to be able to pick the best of breed and the right tool for the right job and <insert 1800’s apprentice catchprase here>. And that’s fine.

I totally respect that.

But remember that street goes both ways. So while you are by no means obligated to use us for SMTP and security.. don’t expect my help with free tools.

Also look to your peers. Don’t expect me not to arm them to the teeth with the resources that they’ll use to grow and attack your market. Or your clients for that matter.

It’s time for real partnerships.

Work with us and we’ll move heaven and earth to give you an edge. I have no delusions of grandeur, I don’t need to go public or have my software power every MSP out there. I’m here for my partners. Work with our competitors… and we’ll enable your competitors.

Play time is over. We’ve built a model for everyone. If you don’t want to do any of the work past the recommendation – we’ll do all the cloud migration, management, support and billing. If you want to do all of the work and just license the encryption or business continuity features of ExchangeDefender – we can do that as well. You’ve got a ton of ways to make money with us – any piece, any way, around the world and around the clock.

I look forward to the presentation tomorrow. We’re making some big announcements and making some very interesting introductions – I look forward to the next step in our relationship.