Reflective Sucking

Behind pride, effort and excellence all of us put in our work there hides a little layer of shame and disappointment in how much we suck. Some of us know it, and we work on it every day to mitigate it. Some of us don’t recognize it, receive it as feedback, and judge whether it’s actually a problem or if the client is just being unreasonable.

Then there is a whole new level of sucking which I discovered over the past two weeks working with a new vendor.

This level of sucking is the reflective level of sucking.

Ever got remarkably poor service and got enough time to stew in it that you actually got to thinking – My god, do I put my clients through this?

Sometimes in incompetence of others you reflect on how poor your service is from a certain point of view you have not considered before. Then you think of a way to address it quickly and separate yourself from the crowd.

Remember, sucking just because everyone else around you sucks is not excusable. Differentiate yourself by being better than the crowd.

I’m working on something. Something I recently discovered is that we just suck, remarkably, at introducing people to our way of doing business. We do a great job at proving the business model, offering incentives and getting people to deploy the product. We do a terrible job getting people to understand the proper contact, escalation, support limitations and general “How to work with Own Web Now” deal. So I’m basically shooting a video. How do you jam your entire business process in a 3 minute video?