Quiet Before The Storm

Many of you have been emailing and calling to ask what I’m up to and what’s going on – yes, I have been quiet but not on purpose. We’ve been working remarkably hard on ExchangeDefender 5 and a few other projects and even with 20+ hour days I just haven’t found the time to put anything insightful on Vladville. Certainly nothing you haven’t heard a million times. I apologize if I haven’t gotten back to you via email as well, things have been just amazing and the response to OWN’s success has been remarkable. We’re thankful and we’re working hard to continue earning that business and deliver on our promise. We worked very hard to get to this point and I must admit that I’m enjoying it.

But we have had a fundamental change of philosophy @ Own Web Now. It’s no longer about relationships. This company was built on my back, my money, my instinct and my work ethic. But it didn’t really blow up sky high in profits and revenues until I decided that our technology will speak for itself and it won’t always be pushed by one loudmouth ambitious jackass. 🙂

Here is the realty of the situation: Microsoft, Google, Apple, AT&T, Verizon, Dell, HP and the like are coming hard and there is no more niche out there. There is no undiscovered, untapped, imaginary market for goods and services because business technology has become ubiquitous that anyone can consume it. Right now, we know the stakes, we know what it takes to market, sell, deliver and support the solutions people are asking for and (someday soon) I want to be one of the names at the start of this paragraph.

That’s right, we’re focusing on fundamentals here. In November and December we got to test our bandwidth and capabilities – we ran 4 marketing campaigns in the span of 1 month. It rocked! We also found out some minor holes that we needed to kick ass at. I’ve been front and center in the effort to guide the company through that and just get as close as possible to perfect. One thing I learned in the process is that perfection isn’t so much in not making mistakes or delivering the service flawlessly – but setting the right expectation. And with so many people, and so many levels of experience – the expectation varies and if we are to take that next big step we need to get rid of the “we won’t” and “we can’t” ways of limiting ourselves – because it’s not our decision to make, it’s the clients.

I have setup the people and processes at OWN to make a material enhancement to all our product lines – on a monthly basis throughout 2010 and beyond. If ExchangeDefender 5 and the 75 cents / mbox we’re now letting our partners build little empires on is any indication – we are way ahead of our competitors. And it’s not a lead I’m willing to give up. Want to know why?

That’s why. It’s time to go big or give up

Not to forget the home office..

If you don’t work with us @ Own Web Now & ExchangeDefender, you should. I can’t ask for your business, or contribute to your business, in a more plain way than that.