Despite all my rage

I share a lot of the frustrations that I hear from the partners I talk to on a daily basis.

I move too slow.

Things “that move the needle” are too hard.

I want success immediately.

Now these are not people that are down and out on the street looking for a job.. most have 6-7 figure businesses. Yet, they find the inability to make quick/immediate changes frustrating.

So they seek out seminars and coaches and services and peer groups and..

Eventually come back to the realization that there is no magic secret, that there is no all-knowing wizard of oz.. that there are just people that are great at marketing to the obvious MSP/VAR pain points that.. if they were so amazing in the first place.. would still be in the IT business.

Let that marinade for a minute.

The truth, in which there is no money so nobody will ever blog about it or present it in a keynote, is that business is hard, pain staking, sacrificial and requires long term endurance and strategic planning, process, follow-through and resolve.

But that’s some depressing shit, right? Who wants to work for money, like a sucker, day in and day out, for years?

If that’s how you feel, even for a moment, even in the tiniest bit.. it’s time to call it quits. Seriously.

There is nothing better than business ownership.

There is nothing more liberating or independent or mentally creative that has the potential to yield the same returns – both financial and existential – as working on your dreams daily, monthly, weekly.

And folks – if the prospect of having to struggle for years selling a slightly lower margin product and dealing with more complexity and more demanding client base is a struggle – let that be the most painful thing you have to endure because you will be in business for a long time. If the prospect of having a long term sustainable business is a pain point then light the coal and let me walk all over that shit.

Perspective folks. Perspective.