SVW: In Action

IT Business
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The goal behind marketing is to attract attention. There are many ways to do it, most of them immensely expensive. Over the years we’ve come up with a “Slimy Vendor Whore” concept. It started with a vendor, which then became vendor whore – we added slimy as the highest tier, identifying people that just outright slimy stuff to promote their message, product, service, etc. Every time you do something original, appealing, that connects with the audience… welcome to the club 🙂

Yesterday Mark won the Autotask MVP award. He came to our booth, dropped down his award on our table and wrote the following:

wvh

All day long, people kept on coming up, looking at what it was on our desk, etc. It raised attention, started conversations, mission accomplished.

AT 0

Events
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RookeShieldsBackontheBoards008-vi1 The first day of the event went very well I have to admit. Autotask hooked us up with a very nice spot, we got a lot of traffic and got to chat to a lot of new folks and existing customers. For the most part, slimy vendor whoring at these events has gotten much tamer over the years as more people use them to showcase solutions and software becomes a subscription, instead of a bucket of Oxi Clean. For us, the key value as we grow is collecting live feedback that just doesn’t get to us any other way, good or bad. Most people, even live, are admittedly swamped throughout their workweek to bring up stuff that is working well or remarkably poorly, so days like this give us some insight to what we are doing and what we could be doing to make money for everyone involved.

My presentation is later this afternoon. We’re talking about OWN-Autotask support integration workflows and the difference this makes when you are reselling services. Since services/hosting thrives in tough times, managing the support of services becomes crucial and if you have to go back and forth through different portals not only do you lose money but you also lose insight and reporting capability that you have when all your support is rendered in house. That, and a few other surprises. I know this block is likely to raise all sorts of “but what about Shockey Monkey and ConnectWise?” – April/May.

If you aren’t here, or you just got lost in Gaylord and decided to settle somewhere in the Delta Quadrant and start a new life, don’t worry – we’ll have series of webcasts starting next week to onramp people onto the new support integration and all the support tools.

One thing we’ve had to come to terms with is that nobody, ever, reads the documentation. So going forward, we won’t do anything so stupid as to put our software on the front page (www.exchangedefender.com) and hope the people look at those README or Documentation folders. Instead, access to the integration and product management will be embedded behind a training webcast and a quiz – we’re growing too rapidly and too widely with our solutions and business management is becoming too complex to “release and pray” any further. If that doesn’t sound appealing, we’ve also teamed up with a bunch of people that will offer our stuff direct off their web sites, probably significantly cheaper than we’re willing to let it go for…

You can’t really tell that this is the first conference Autotask has thrown. Everything is very clean, organized and put together. Our handler Lauren has followed up with us a bunch of times during the event, Autotask staff is mixing with the crowd and introducing people to us, everyone is taking really good care of just about everything. As more vendors look to bring in their own communities together, and display this level of professionalism and event management, it sort of spells doom for the big disorganized SMB conferences with spotty content and general lack of understanding who is there and why… As a slimy vendor whore I welcome that demise because it helps filter the message – much like with MSPU – the people that are here didn’t just sign a check, they have actually developed a solution for your platform/business and we all work together.

Momma said knock you out

IT Business
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New Rule: Don’t talk to ANYONE after doing the SPAM Show. Friday afternoons, which during the fixing-OWN-crap timeline used to go to catching up on stuff and kicking ass, have recently turned to the SPAM Show afternoons which are bar conversations I used to have with some top notch people in the business that drove us in the direction that we are in and the company we have become. Having spent the past two years fixing the growth pains in support, in my products, in the staffing, in the billing, in virtually every area that you can mess up when you grow as fast as we have, Friday’s have a special place.

Today the original drinking crew (sans Dave) was together: myself, Erick and Karl. This is sort of like He Man standing in front of the Skull Mountain. It gives me such tremendous energy knowing that I am in line with the thinking and strategy the other two have. I mean, if I were to bet, these would not be the guys I’d go against. So naturally, recording this podcast was a full on bitch-fest: I opened up my inbox and just went down the line of the concerns partners have voiced to me over the past few months. You know the deal: slow economy, no demand for SBS 2008, where are MSP revenues going to go, downsizing, rightsizing, emergence of cheap labor, cheaper competitors, companies not wanting to sign contracts. We went through it all in over an hour long show, with all 3 of us sharing about equal time, just laying the cards on the table. To be in these uncertain times, and to be so much on the ball with the other leaders in this space…. wow. Just wow. It’s been a great week man.

vladpimp 

ExchangeDefender Staff Meeting, Vlad in Pimp Hat.

Autotask

First thing is first: When you are in a really good mood and in a competitive market, don’t talk to other people. I was emailing back and forth with Bob from Autotask and telling him about our big presentation on Monday:

“The idea behind this, aside from being able to be a complete ass and laugh at other vendors that can’t even sync their data to AT while we’re making the damn thing _____ and ________”

His response: “_____? Does this say what I think it says?  How much will it cost for the SP?  How much lead time do we have over our competitors?”

It’s free Bob 🙂 Now, truth is this is the part of Shockey Monkey 3.0 which is coming in May, but we’re bringing it to Autotask first. Why? Well, the announcements that we are making on Monday are going to basically knock my competition on it’s ass when it comes to MSP integration and the value of our services. If you’re in antispam space, if you’re in the web filtering space, if you’re in offsite backup space, if you’re in Exchange+SharePoint hosting space, if you’re in NOC services, if you’re in anything I’m in you’re going to just take a seat. I’m thinking of something more colorful but it sounds better live 🙂

Now, after I had a brief talk with Bob where he gave me more ideas on the new product, I did a job interview.

Job Interview

Again, another mistake. Don’t do job interviews when you’re in a good mood. Do them when you are angry at the world and you just want someone that is going to come in with some pixie dust and make it all rainbows and clouds.

When you’re in a good mood you might just be too honest, too honest for the sake of everyone involved:

“Listen… this is a marketing job but I’ll be honest with you, it’s a hustler gig. You’ll be talking to people in the morning, running to the embroidery shop after lunch and closing out the day with a webcast run.”

That’s generally where I say: “Do you find anything uncomfortable about this” and thankfully I stopped myself well before I got to the lawsuit category. The response really blew me away: “Sounds like my kind of thing.

It’s pimpin’ pimpin’

The Show

The SPAM Show #5 is up. It features Bob Godgart from Autotask (the guy above), Mark Crall, Erick Simpson, Dave Sobel, Karl Palachuk and special star, straight from Tuscaloosa, Chris Rue. Chris had a really moving, wonderful story about Twitter and Frank McAllister. Frank was the oldest SBS MVP around and he passed away about a month ago. Chris shared a very moving story about the summit, about Twitter, about how the whole community comes together. I’ve sent him the mp3, if he chooses to post it I encourage you to check it out at www.chrisrue.com.

Now the show has its fair amount of shenanigans, but we edit it into a very professional show because it is the image of Own Web Now and ExchangeDefender and all the associated parties and it just has a lot of standards. The door is open, if you’re doing something really well we want to talk to you.

What is missing in America?

IT Business
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Here we go, more “Woe is me, I hate dem injuns, they took oooor jobs!” story from Financial Times.

I know that there is a popular misconception that everyone in India walks around with a masters in business administration and Ph.D in computer science.

If you’ve ever talked to an Indian call center you’d already know that’s far from reality. I think that the more realistic scenario is that 90% of the workforce that has been phonetically taught the IVR prompts and the international radiotelephony spelling alphabet, combined with ability to work the overnight hours, represents who is working there. Which I would argue is no more or less education than you’d get anywhere in the US rust belt or deep south.

Take a look at this about India whining in DC.

Now, this is not an argument on whether they are any smarter or any more hard working or any more efficient than the American workers. It’s not even a challenge to the companies that outsource to the third world.

It’s a question of WHY business leaders are choosing to go abroad instead of hiring locally. Rust belt has been pretty much decimated with no chance of coming back, right?

So where are the big midwest management companies standing up to train the masses? Anybody in Alabama ready to offer American accents? Are any of the brokeass WV mountain folk ready to offer around the clock shifts and price it accordingly? No, they vote for republicans to protect their guns and religion and wait for democrats to deliver their welfare checks. Someone else should get us out of this, it’s always someone elses fault. We’ll just sit here and pray for it.

That folks, is why there is outsourcing and why your region is falling apart economically. You can bitch and moan about India and Pakistan and China all you want, until you get organized (organized as in a money-seeking-operation, not union) the jobs will continue to float elsewhere.

Don’t like it? Do something about it.

We are the problem. Not Rajeshapitapetalon or Yu Suk.

Now go on and have a happy Friday.

Small business owner or entrepreneur?

SMB
4 Comments

These days I am having some tough conversations with a lot of small business owners who are struggling.

Yet, at the same time, my company is growing explosively and launching new products on the back of the OWN partner base.

So how can this be? How can one business owner be struggling while their peers are growing by leaps and bounds in the market that seemingly nobody is investing money in?

Simply put, there is a huge difference between a small business owner and an entrepreneur. They sound similar, but they are worlds apart. The small business owner builds a business plan, evaluates the market, finds the niche and builds a business around it and the said plan. They go after what is hot now and presume that small adjustments in course can be made over time to adapt to new technology while doing the same old thing.

I’ve had many discussions with small business owenrs over the years, most of whom have never figured out a way to grow their business beyond just themselves, and I don’t mean to rehash the argument. There is no point, the other side is dead or dying.

Why? The market they prepared their business plan for ($5K SBS install and management) is no longer there. Their business therefore is a lot less viable and they are either running it on the side or at a fraction of their income at the glory times.

Entrepreneurs don’t focus on the market, they focus on the opportunity. This focus comes at a significant risk and cost, something many small business owners shy away from for many reasons. Fortunately, some people learn the business essentials early on and apply them one opportunity at a time, scale and grow.

……

This is why there are people that are doing remarkably well and are existing beyond the crisis. To the same extent, OWN is not growing today using the same business plan or same products we had 2-3 years ago.

Now… how you would design a business to behave like an entrepreneur, and hit the level of reliability and consistency in all it’s ventures, is what consumes my every day. As you can tell from the constant bitching blog posts, it’s not so simple.

What desperation sounds like…

Uncategorized
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There will be no more Dell laptops or workstations @ Own Web Now. I had my final conversation with the Dell Gold Team rep (BJ) to find out if anything could be done and cancel orders.

“I hate to lose your business to another computer manufacturer, let’s look at some models on the home site…”

Goodbye Dell, hello HP & Lenovo.

In another story, I got invited to sponsor an event organized by a person that promotes and sells our competitors software. They didn’t want to sell ExchangeDefender which supports and contributes to the community because they saved a few cents with our competitor, but they want our money to throw an event. Err, no.

Sometimes this crap rubs off on me. But then I realize these are not my problems.

Own Q1 has destroyed all previous records. We’re throwing additional capacity around the clock and two new products launch in April. Every day people give me more ideas for what we could build to make them more money and that’s what it’s all about.

Tips for Job Seekers

IT Culture, Legal, Web 2.0
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Let me first admit that I thank my lucky stars that I am nearly never the hiring manager for any roles at Own Web Now. In order for me to make you an offer, you need to come really highly recommended and report directly to me. I think in the past 2 years I’ve hired the grand total of two of such people, both of whom many of you have talked to. Everyone else gets hired through the proper channels and the purpose of this blog post is to familiarize you with the process that will most likely lead to you getting hired. This post is meant for the job seekers only/

For what it’s worth, what finally cracked the camels back was Karl SmbBooks.com picking on me while I was putting on about 5 fires on a Monday afternoon, none of which I needed to fight. I am hiring a person to give Karl sh%% on Mondays.

Understand the Employer

First, understand that the very reason you are looking at an ad, instead of getting in on a friends recommendation, is that company could not find a suitable candidate through other social means. It costs a lot less money to search for job roles than to put up an ad, filter for responses and criteria, wait for a week – not to mention double the cost of putting up an ad.

Second, understand that there are generally over 100 people that will apply for any given job, most of whom are completely unqualified. In the first pass the objective is not to find the shining star but to filter out the collection of unemployed people that are on the street for a reason. That may sound harsh but it is something that you control, not the employer. If you color your resume pink, your resume will not be read. If you didn’t include a cover page, your resume will not be read. Remember that the people reviewing your qualification to work are looking to mitigate risk, not introduce it! If you don’t follow proper channels, you don’t get considered. If you don’t follow the proper business etiquette, you don’t get considered. Why? Because you are being hired to work in a business as a professional.

Final and most important factor: This is a sales job. Deal with it. If you want a job in the private sector you need to come to terms that you are asking people for money and you need to focus on answering the question of why I should give you money instead of a few hundred other people. AIDA. Attention, Interest, Decision, Action. In every minute that you are talking to a potential hiring manager you need to be closing. You need to be asking more questions than the person hiring you.

What can I do for you?

Which one of my job responsibilities so far did you find most appealing? Let me tell you how I can implement them to help you!

What is the first task I will be responsible for?

How do I make more money with your company?

There is nothing more awkward than a job interview where the candidate doesn’t have any questions. Ever notice how when people interview you keep on asking open ended questions, ask you about your skills, your responsibilities, your goals? The idea is to get you to start talking so you can immediately showcase yourself as someone that can handle not being micromanaged to death. This tells the employer if you are the kind of a person that is going to seek out problems to fix and be able to handle them, or if you are the person that is going to wait around to be told what to do and when.

Unfortunately for you, if you aren’t an extroverted go getter, you will be working at a fast food joint. The world of business is far too competitive to settle and if your job description can be boiled down to a bullet point / Karl’s Checklist, your job will be done in a third world country.

Who do I want to hire….

pg2_a_vanillaice_300My ideal employee is Vanilla Ice. Why?

“If there was a problem,

yo – I’ll solve it.”

It’s really as simple as that. You know all of those Dilbert terms people tack on at the bottom of a job description?

Self Motivated. Self Starter. Ability to work on multiple tasks. Great communicator a plus.

Those are not empty words meant to fill out a job posting. Those have a real meaning. Your job, regardless of who you are trying to work for, is to reduce the problems and hassle. Not to introduce them. Sell me on the fact that you are not going to be an issue. Tell me that you can handle your life so it doesn’t interfere with your job.

I have a handful of people that I can give a task or a problem and never hear about it. They find the resources, they put together a solution, they contact the client and explain the issue, they get their s@#$ done.

Who do I not want to hire….

Now, some of these may seem obvious. All the more reason to take the stuff I’ve written so far to heart and put yourself as far away from the rest of the unemployed masses. Let’s play a game, shall we? Tell me what’s wrong with this resume:

vlad2 

If you guessed “This moron didn’t even take the time to look at the resume template and put in their name on their resume” you’ve guessed correctly. Congratulations!

This could be just a rookie mistake, however, it shows me that you lack attention to detail. And since your “Functional Role” is that of a Project Manager or IT Manager, you’d lead my company towards a disaster. No, thanks.

Other reasons why you don’t get a followup….

The email address you applied from belongs to your current employer. Not only does this put all kinds of legal questions in my mind, it shows me that you have no loyalty. Why should I bother investing in training and motivating you if you’re already telling me that you’re willing to use company resources for private matters.

The resume did not contain a cover letter. The cover letter is your opportunity to sell me on giving you a call. If you do not have a cover letter I am assuming you don’t actually want this job, you’re just applying for it because it seemed to fit your qualifications and the salary could sustain you. I am going to let you in on a little secret. You are not going to walk off the street into an executive position. You are going to have to put in the time, effort and show true passion for the job and for the company in order for the people whose money is at stake to trust you with the direction. That takes a lot of trust. That takes a lot of effort. That takes a lot of dedication. You showed none, resume deleted.

You decided to call me, fax me, IM me or go through any means other than those specified on the job application. To some this may mean you are driven, dedicated and ambitious. Not to me. This world is full of overambitious jackasses who feel the rules do not apply to them – they do. By being “special” you are identifying yourself as someone that cannot follow the rules.

The resume was pink, red or otherwise lacking proper business sense. I love German Shepherds. Not in a way that only a Bama fan loves a farm animal, but in a sense that I’ve grown up around them and consider them to be a great companion. But when I am putting a business proposal I don’t happen to put a picture of my dog front and center on the proposal. I also don’t paint it blue. Things that work on myspace do not work in the work space.

Finally, and most importantly….. ALWAYS BE CLOSING. ALWAYS:

You are being hired by a growing company in a competitive field that has customers in over 140 countries, over 40 data centers that has a huge global expansion scheduled for 2009 and multiple projects with huge expansion commitment on 3 continents.

You think we got here on the account of sitting back, sipping Mojito’s and relying on the kindness of strangers? If you want to hang here, pardon the expression, you need to be a hustler. I am talking to you for a reason: Do you want the job? 

Just so that we are clear: If I’m talking to you, I am interested. Sell me. Here is someone that did it right:

Dear Mr. Mazek,
Thanks so much for getting back with me so quickly. I am quite familiar with social networking sites. I use Myspace and Facebook daily and have blogged on them before. I just signed up for a Twitter as well. I have a XXXX major and XXXX minor from XXXX University which perfectly correlates with this position.  My communication skills are top notch and my computer skills are quite advanced.  I am interested in hearing more about the position and your organization.  Please let me know if you need anymore information from me.

Sincerely,
XXXXXXX
Cell: XXXXX

What is this person doing? C L O S I N G. Here are my features. Here are my skills. Here is my education. I am interested. My number is here. Call me and give me your money!

Could this person have simply answered an innocent follow-up question without stating all the reasons why they fit the role?

Could this person have done so without making it easy for me to contact them?

Could this person have omitted proper business salutation and gotten straight to the point?

It’s the little things that separate professionals from the unemployed. In order to be trusted with business you have to show that you would run it and manage it as if it was your own money on the line.

A little bit of motivation…

Despite what you may feel about corporations and hiring practices, you should understand that in the private sector you are not simply an employee, you are an investment that corporation makes in its staff. Corporation whose goal it is to make money by providing superior service, whose employees are proud of what they deliver and are constantly striving to move that company forward. Those employees understand that the more successful company gets, the more successful they get, and the closer they get to their dream job.

If, on the other hand, you look at this as a game of numbers and a fight to be won or lost, you won’t go far. If you don’t take care of the house, the house won’t take care of you. You’ll just be angry and depressed with each passing day in which you are not getting your way and aren’t doing anything constructive to get to it.

It’s a tough economy in a tight market and only the best are still around and fighting while most are stuck trying to figure out how to meet payroll numbers. If you want to play in this market, as opposed to being the next job to be chopped and sent to India, you need to step your game up and show some leadership.

Seriously Dell?

IT Business
17 Comments

I have been just about the loudest supporter of Dell in SMB but time has come where even I have to throw in a towel, both as a customer and as a Gold Team supported company.

Earlier today we had another person join OWN and our standard company issue, Dell Vostro, is just about the most awesome laptop there is for business. Reliable, excellent battery, takes abuse well…

3-21-2009 2-30-27 PM

The only problem is, when your DEFAUT order placed on March 21st does not ship until May 6th, you have no place being in the computer business. This isn’t 1996. You don’t get to take a month and a half to ship a PC.

What gets me is that this is the base laptop that Dell produces. I understand if Adamo has a lot of demand, or if their mini is oversold. But your basic model taking 6 weeks to be built and shipped tells me one thing – your business division is either slowing down a lot or you have serious problems.

I’m taking my business elsewhere, does anyone have a non-HP recommendation?

Looking for Autotask victims

Beta
2 Comments

Next weekend we’ll be sponsoring the Autotask conference, if you are one of our partners and coming to the conference please drop me an email (vlad@vladville.com) with a jacket size (L or XL). As usual, we got some special swag for the people that contribute to Vlad’s Ferrari Collection Fund aka Own Web Now Corp.

Now on to the vague stuff. Would you like to be famous?

1. You must be attending the Autotask Conference.

2. You must be available for a 2 minute video spot on afternoon of Sunday, March 29th.

3. You must be an active Autotask user (Pro or Go) and grant me access to it.

4. You must sign a corporate NDA through the end of next week. No unincorporated SPFs.

5. You must be good at hearing.

We wrote something special for Autotask. We are using the Autotask event to launch the relationship between the two companies, and to highlight our commitment to it we’re doing a publicity stunt with something that is profoundly useless but also very creative and imaginative. You know, like Microsoft Surface.

I got put on the spot today…

IT Business
2 Comments

I had the following conversation with a dear friend who has been in this business as long as I have. For the life of me, I don’t know the answer nor do I have any idea where to begin. His question:

“Things are going pretty tough and I’m thinking about quitting. I have been threading water for a year now, expenses are raising and we are not signing up any new A clients, just shuffling riff raff (his words, not mine). Every time I go into a store I see them providing more and more of my services and then I saw a commercial where Verizon will do all the mobility consulting as well. I don’t see a future.”

I emphasized the last line because that is what really hit me hard as the clear indication of a time to quit. It’s one thing for the market to tell you that you’re a failure – The Geek Squad Dave Syndrome – where your customers won’t pay and you’re stuck in a delusion that it’s not your fault you’re not going anywhere. But when you’ve given up (“I don’t see a future”) then it’s clearly a time to cut and run.

I didn’t know what to tell the guy. I’ve always approached this business with the fundamental understanding that it’s always shifting and changing; that survival depends on our ability to forecast demand and produce solutions for the common problems.

But what do you do if you designed your business for something that was hot and all of a sudden it is not (in his case, managed services). What would you say if you were in my shoes?