Reverse Engineering Karl’s $249 package

Karl has made quite a bit of noise with his $249 / 5 user package and how he’s making money hand over fist. As usual, the devil is in the details but you can sign up for his Cloud Podcast over at www.smbbooks.com and at $5 a month it’s a steal – not to mention that it comes with 17 hours worth of service. Karl has blogged at length about it but this is really where it makes more sense to study than to just push the button.

Here it is in a nutshell:

5 Exchange Mailboxes w/ Antispam, Antiav..

250 GB File Storage

Destkop AV.

Vlad’s Pack:

The Exchange 2010 hosting package from Own Web Now – $10/user. This solution comes with SharePoint 2010. Mailbox, public folders, mail enabled contacts, all of SharePoint goodness.

ExchangeDefender – $0/user. This solution comes with SPAM filtering, antivirus, web filtering, business continuity (1 year worth of archiving powered by Exchange 2010) and so on.

Amazon S3 / Jungledisk – $5/user, $0.16/GB. Gives you a mapped drive on a Windows system tied directly to S3 service.

Note: You can get all the specific pricing and marketing plans, assistance from Own Web Now Corp. Because we don’t sell direct (only to IT Solution Providers) there is a short app but it’s free and just meant as a deterrent so we don’t end up with a law office as a client. 🙂

Let’s total this up, for 5 users and 250 GB of storage: $50 for Exchange, SharePoint, ExchangeDefender, LiveArchive, AV/Antispam, Web Filtering, Web File Sharing. $65 for 5 users of JungleDisk and 250 GB storage.

Total cost: $115. / mo

Total profit: $134. /mo

This price is far less than what people currently charge to manage an SBS server (for example) and the profit margin is higher. Besides, you don’t have to do a thing! Just crank out sales agreements and collect over a grand for it. When they ask for support, pile on more!

As usual, see www.smbbooks.com for more. ABP.